Effah is WACREN’s Communication and Marketing Officer in charge of internal and external communication and marketing. He is a consummate professional who blends the art and science of marketing and communication to produce value for companies he has worked for, for close to 15 years. Before taking the position at WACREN, he was the stop-gap Group Head of Communication for CDH Investment Holdings – a diversified services group of companies with interests in banking, insurance, hospitality, manufacturing, health and asset management. Effah is an accredited public relations professional (APR) by the Institute of Public Relations, (IPR – Ghana), where he has been a trainer for the Continuous Professional Development (CPD Programme) in Project Communication. He has also been a consultant at the London School of Public Relations – Ghana, as a trainer. His area of expertise are public relations, branding and brand marketing communications, journalism, digital marketing and project communication. Having worked with several media outlets he is very familiar with content creation and distribution for print, broadcast and digital media. Effah holds a Master’s degree in Communication Studies and a Bachelor of Arts from Ghana’s premier university – University of Ghana, Legon.
